Standard Advertising
| Ad Unit | Dimensions | File Size | File Types | Delivery | Tracking | Turn Around Time |
|---|---|---|---|---|---|---|
| Leaderboard | 728 x 90 | 40k max | GIF, JPG, SWF* | Site hosted or 3rd party served | 3rd party clicks & impressions are allowed** | 3 business days |
| Medium Rectangle | 300 x 250 | 40k max | GIF, JPG, SWF* | Site hosted or 3rd party served | 3rd party clicks & impressions are allowed** | 3 business days |
| Skyscraper | 160 x 600 | 40k max | GIF, JPG, SWF* | Site hosted or 3rd party served | 3rd party clicks & impressions are allowed** | 3 business days |
| Half-Page | 300 x 600 | 40k max | GIF, JPG, SWF* | Site hosted or 3rd party served | 3rd party clicks & impressions are allowed** | 3 business days |
| Persistent Bar Ad | 100 x 60 | 20k max | PNG only | Site hosted | 3rd party clicks & impressions are allowed** | 3 business days |
*If a SWF is supplied, a back-up GIF or JPG is required.
**If unit is site hosted, 3rd party clicks & impressions are allowed. If no 3rd party URLs are provided, click-thru URL must be sent with assets.
Behaviors:
- Unlimited animation looping is allowed.
- Ads must open a new browser window upon click.
- All creative (except for persistent bar ads) must be designed with a solid background color to avoid unwanted color conflicts with the displaying page.
Persistent Bar Creative Details:
- IMPORTANT: It is a requirement that the image is saved with a transparent background.
- Irregular shapes tend to be more eye-catching and perform better than a solid rectangle. Solid rectangles and squares are unsuitable.
- Higher resolution images can be optimized if supplied in the same proportions.
- The text needs to be two distinct statements, with a call to action on the second line (ex: "Roll over to sign up").
- Short, clear messaging is more effective than long messaging.
- Both lines have a 40 character limit including spaces and punctuation.
- Messaging must use standard capitalization. No words in all caps (except acronyms).
- The advertister's brand must be clearly indicated in either the icon or the accompanying text (usually in the text alone).
- Visually compelling images typically generate more interest than brand logos.