The 90-second spot focused on supporting women to speak up and speak out.
Viewers may have been caught off guard during the Oscars by a powerful ad featuring filmmakers like Ava DuVernay and Issa Rae, featuring the hashtag #HereWeAre.
The 90-second ad was actually for Twitter, but it also aimed to encourage women to be strong, create and not be silenced.
"Happy to join fellow women of color storytellers @IssaRae @JenBrea and the legendary @JulieDash. Fierce poem by @DeniceFrohman. #HereWeAre," DuVernay tweeted about the spot.
The spot was set to a poem by Denice Frohman and began with the words, "I heard a woman becomes herself the first time she speaks without permission."
Multiple women of all ages, races, shapes and sizes appear as the poem continues and conclues with, "I heard this is how you make history, this is how you create a new world."
Other stars reacted to the ad, touched by its poignant words.
"There's nothing more empowering than women supporting other women. Let’s all stand together so we’ll be unstoppable ???#HereWeAre," wrote Kesha.
Rachel Bloom, Elizabeth Banks and more celebrated #HereWeAre, highlighting the women in their lives who share their voices.
Twitter, naturally posted about the ad, with the encouraging words, "We stand with women around the world to make their voices heard and their presence known. To bring them front and center, today and every day. Join us as we say #HereWeAre."
The #HereWeAre campaign has strong echoes of the Time's Up movement, another campaign DuVernay and others are involved in. For more on that movement, watch the video below.
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