GRAMMYS

Behind the Scenes of Imagine Dragons' Live GRAMMYs Ad

by 4:17 PM PST, February 09, 2015
Playing Behind the Scenes of Imagine Dragons' Live GRAMMYs Ad

During last night’s GRAMMYs broadcast, Imagine Dragons made TV history by playing their new single, "Shots," live from Las Vegas, as part of a four-minute commercial for Target. We’re taking you inside the production to show you how it was done.

The set-up involved more than 20 cameras, a 2,500-square-foot LED wall, a giant bullseye stage, and even a helicopter to take aerial shots!

Watch the video for more and take a listen to Imagine Dragons’ new album, Smoke & Mirrors. Be sure to check out the deluxe edition of the album which will feature four bonus tracks, available exclusively at Target starting Feb. 17.

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