David Beckham Launches Barbershop-Inspired Grooming Line With L'Oreal

David Beckham
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Because he’s worth it!

Soccer star David Beckham has launched a new men’s grooming line, House 99.

Created in partnership with L’Oreal Luxe over the past two years, the collection was inspired by British barbershop culture and style and features 13 hair, skin, beard and tattoo products.

“I’m so excited to finally share House 99 with everyone around the world!” Beckham said in a press release for the line. “For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your new look.”

“I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house.”

The 42-year-old athlete also shared some snaps showing him using the products and a video introducing the brand on his Instagram account.

“Getting ready for something big,” he captioned one pic.

Getting ready for something big. @House99 #House99 #HomeToYourNextLook

A post shared by David Beckham (@davidbeckham) on

Join the @house99 community. #House99 #HomeToYourNextLook

A post shared by David Beckham (@davidbeckham) on

The line will launch in the U.S. at Ulta on March 4 and be available in 19 countries.

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