Brown describes the show as “boundary-breaking,” and Sir John notes social media has totally changed the game.
“From Harlem to Hong Kong, you can hashtag any popular lipstick shade, or hairspray, and you'll see a mosaic of women wearing hijab, or one is in Ireland, one is in Korea, getting ready for a date night, or in Dubai,” he says. “You didn't see that years prior. So, I love that that's happening, and we're on a path to see a huge shift or turn of beauty, and if we're at the top of the roller coaster, it's just a really good ride to be a part of.”
The cast promises the 12 contestants are taking beauty places viewers won’t expect, surprising even them week after week.
“We're seeing incredible transformations,” Brown shares. “Attitudes change … I think that men will be watching, too ... boys and men [can find] something for themselves in beauty, whether they wanted to do it to someone else or they want to put it on their own face, and we're at this great moment right now, culturally, you know, where that's becoming acceptable, which is a huge leap, you know?”