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Following a rather short hiatus, Cindy Crawford's youngest daughter is back behind the camera for a family-friendly JCPenney ad campaign.

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10-year-old Kaia Gerber can be seen posing alongside her famous mom and grandmother for the chain's Mother's Day promotion, "Things My Mom Gave Me." In the behind-the-scenes video, all three generations take turns gushing about their moms.

"Oh my goodness, she's just the best mom in the world," Kaia raves. "She's so nice, and I can actually hang out with her and have fun."

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"The biggest gift that my mother has given me … is unconditional love," Crawford shares as her mom, seated next to her, fights tears. "It empowers you for the rest of your life."

This recent promotion comes just months after the family suffered major backlash for a Versace photoshoot which some criticized as too "risqué" for the pre-teen. Soonafter, Crawford herself conceded with public opinion telling The Daily Mail that "at [10], she's too young to pursue a career… If she's 17 and wants to try it, of course, what can I say?"