The fresh-faced beauty has just been tapped to be the first face of Bobbi Brown Cosmetics, a major beauty endorsement deal, Holmes confirmed to WWD. She will also act as the brand's muse and take on a collaborator role, as well.
"It's always exciting to meet new people but Bobbi is exceptional," Holmes says. "What a woman. ... It's makeup that's very accessible and it's stuff that you can throw on at 9 a.m. and it'll get you through the whole day. You just feel good. Sometimes it's just a lipstick or a blush and you suddenly feel like, 'OK, I can do this' -- whatever you need to do. So I'm very thrilled to be a part of this."
Bobbi Brown Cosmetics is known for promoting a more natural look, and is sold at department stores and other high-end retailers. Holmes' first ad is due to debut in Spring 2013, while that fall, her name will appear on a capsule collection of color cosmetics.
Since her split from Tom Cruise, Holmes has seemed to focus her career towards fashion and beauty. Her 2013 Holmes & Yang ready-to-wear collection will show on Sept. 12 for the first time ever during New York Fashion Week.
Check out the video to hear who Holmes' beauty icons are, and to hear from Bobbi Brown herself on why she's the perfect face to represent her company.