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In celebrating the launch of her new fragrance, Fame, Lady Gaga had perhaps the most high-profile picnic in human history, snacking with fans at the flagship Sephora store on the Champs Elysses in Paris today.

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In true Gaga fashion, this picnic was no plain affair. The pop star pulled up to the store in a vintage Aston Martin convertible, wearing a fluffy white fur coat. Once inside, the Grammy winner sat on a black fur rug surrounded by plush pillows embroidered with the name of her fragrance.

Thirty contest winners sat with Gaga inside the store while over 10,000 little monsters gathered outside.

"The reaction to FAME has been overwhelming," Gaga tweeted on Saturday. "6 million bottles in 1 week makes it the 2nd fastest selling fragrance after Coco Chanel."