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At only 10 years old, Romeo Beckham has been chosen as the new face of Burberry's Spring/Summer 2013 campaign, which just launched today.

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According to The Daily Mail, Beckham was hand-picked by the label's Chief Creative Officer, Christopher Bailey. "This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family," Bailey said "We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection."

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Modeling obviously runs in the family, as his father David and mother Victoria have each posed for their fair share of fashion campaigns.