Adam and Nicki Kmart Collections Coming Soon
By ANTOINETTE BUENO
January 09, 2013
It turns out The Voice coach Adam Levine and American Idol judge Nicki Minaj have more in common than their reality singing competition gigs -- both are set to launch apparel and accessories collections this year at select Kmart stores and ShopYourWay.com.
Adam and Nicki both recently confirmed their tie-up with the major retailer, with each star launching a multi-department lifestyle brand that will include apparel and accessories collections available exclusively at select Kmart locations and on ShopYourWay.com.
"I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.," Nicki said in a statement.
"Partnering with Shop Your Way to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection," Adam said.
Shop Your Way is a free membership program and shopping community that offer rewards, personalized deals, product reviews, contests and sweepstakes.
Though this isn't the music superstars' first forays into the beauty and fashion industry. Nicki launched her perfume "Pink Friday" in September and has already had two successful lipstick collaborations with MAC Cosmetics, while Adam took a bit of ribbing from his fellow Voice coach Christina Aguilera for his upcoming men's and women's fragrances "222," out this May.