Taylor Swift Takes You Behind Her New Fragrance
By ROBERT PACE
June 06, 2013
In addition to her thriving music career and many endorsement deals, Taylor Swift also has her own line of perfumes with famed cosmetics company Elizabeth Arden. After the successful launch of her first scent, Swift is set to release a brand-new fragrance and breaks down the process of creating her new perfume.
Although the worlds of music and fragrance may seem drastically apart, the 23-year-old songstress drew an interesting parallel between the two.
"One of my favorite things about creating fragrances is it's creating something out of nothing and turning it into something that has its own look, its own name, its own feeling, its own scent, its own vibe to it," Swift assessed.
"In that way, it's a little bit like creating a song. It's taking nothing and adding idea after idea after idea and honing it down and figuring out what it's going to be."
The new fragrance, entitled "Taylor by Taylor Swift," is her follow-up to her debut perfume, "Wonderstruck," released worldwide last year by Elizabeth Arden. "Taylor" is described as a "burst of fresh fruits and flowers, blending luscious lychee and sparkling tangerine with a whisper of magnolia petals."
"It's a lot of things 'cause...it draws you in; it's sweet but it's also very sophisticated," the Red singer said of the fragrance, which is available internationally in prestige department stores this month.
"...I'm really excited for my fans to get their hands on this because it's become my favorite thing to wear. It's something I wear daily, but it's also when I go to grab something for a night out, that's what I go to. It's something I'm really proud of."
For her new self-titled fragrance, the "22" singer filmed a playful ad campaign with her friends "goofing off and living life," which Swift says made it feel personalized much like her fragrance.
Check out the exclusive behind-the-scenes look at Taylor Swift's new perfume, "Taylor."