Abercrombie Pulls Swift Tee Due to Fan Outcry
By ANTOINETTE BUENO
June 21, 2013
Don't mess with Taylor Swift fans.
Abercrombie & Fitch found itself in hot water for the second time this year, when the retailer started selling a T-shirt with the slogan, "# more boyfriends than t.s.," appearing to mock Taylor Swift's highly publicized love life.
It didn't take long for Swift's loyal fans to bombard the chain with complaints -- so much so that Abercrombie has stopped selling the shirt.
“Hey #swifties we no longer sell the tshirt. We <3 Taylor's music and think she's awesome!," the brand tweeted. They also added a message about the controversial tee to their hotline.
"If you are calling regarding the Taylor Swift T-shirt, please note that this item is no longer available," their message system says.
Earlier this year, the brand came under fire for not carrying any sizes above a 10, and for their admittedly exclusionary mentality.
"Candidly, we go after the cool kids," CEO Mike Jeffries was quoted as saying in a 2006 Salon article. "We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."
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