Cate & Blake Jet to Milan for Beauty in Wonderland
September 20, 2013
Cate Blanchett and Blake Lively jetted to Milan this week to attend Beauty in Wonderland, an engaging sensory experience organized by Vogue Italia and P&G Prestige during Fashion Week. Watch the video!
Guests invited to Beauty in Wonderland, set in the magnificent 15th-century building Casa degli Atellani, were welcomed by Vogue Italia editor Franca Sozzani and P&G Prestige president Joanne Crewes, and supermodel team Bianca Balti and David Gandy were also in attendance.
Highlights of the multi-sensory experience included an enchanted garden, specially recreated to enhance the finest of scents and textures and show off colors in all their splendor, dotted with dream-like artistic installations, sculptures made of paper and flowers, fragrances floating through the air, floral pop-up books, projections by visionary photographer Solve Sundsbo and mannequins dressed up in flowers.
The Beauty in Wonderland concept is woven into the P&G Prestige make-up, fragrances and skincare products collection.