Turns out Rihanna might be too sexy for the U.K.
The U.K.'s Advertising Standards Authority ruled Wednesday that the ads featuring a topless Rihanna with her legs on a giant perfume bottle of her new Rogue fragrance can't be placed in areas "to reduce the possibility of it being seen by children."
The ASA called the ad "provocative" and "sexually suggestive" even though the image was "not overtly sexual."
"While we did not consider the image to be overtly sexual, we considered that Rihanna's pose, with her legs raised in the air, was provocative," the ASA said in a statement. "Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children."
This isn't the first time a celebrity ad has been banned by the ASA.
Dakota Fanning's now famous ad for Marc Jacobs' Oh Lola! perfume -- in which she sits with a giant bottle of the fragrance between her legs -- was banned in 2011 for "sexualizing children."
Do you think Rihanna's Rogue ad is too racy?