Rachael Ray's been throwing one of South By Southwest's best showcases for the last eight years - the Feedback party - but she doesn't just come back to Austin, Texas, for the music. There's also all the great stores.
"I love Austin for shopping," Rachael told ETonline. "I love everything about Austin - great shopping, great food, great everything. You just go out with an open mind and open heart and it will present itself to you."
Rachael's stylist, Cara Apotheker, sent us these exclusive shots from their annual trip through Rachael's favorite local stores.
First up: a pop-up shop for Squash Blossom Vintage.
"Rachael's dog Isaboo even joined us!" Cara said.
Though By George has an outpost on Austin's main shopping drag, South Congress Avenue, Rachael also likes their bigger store on Lamar Boulevard, where Cara said, "We did some damage…" Rachael bought her husband a few gifts on the men's side, including this blazer.
Cara also shopped for new threads from Rachael's current fave designer, Raquel Allegra.
They also stopped by Goorin Hats, where there were both hats and, as is typical for Austin even when it's not SXSW, some live music.
For more from the Austin event, check out the video below to see Ingrid Michaelson reveal her craziest experience at SXSW.