Gwyneth Paltrow has caught heat in the past for her "organic-luxe" company Goop, from critics who says the lifestyle brand is elitist and out-of-touch, with articles on "vaginal steaming" and recommendations for $550 backgammon sets.
This month, however, the actress and lifestyle guru is striving for relatability with a brand most Americans will actually recognize, and it’s all thanks to Gwyneth’s 9-year-old son Moses.
"He loves Old Navy. Specifically the bathing suits and shirts (he has a white polo shirt with a 'tie' on it he wears all the time)," Paltrow said of her son in this week’s Goop newsletter. "He wanders into the office and asks with regularity if we are selling Old Navy in the goop shop yet. So we decided to do something different this week and challenge ourselves to do a tight edit of the brand for back-to-school shopping. We found some very cool things at an insane price point, proving that it really is about the high/low mix."
Goop’s back-to-school fashion section features Internet-famous mommy bloggers and their kids modeling the affordable denim brand, including "rad overalls" endorsed by "gp" herself.
"Old Navy is already known and loved for their wardrobe basics, but every season they always pull off a handful of insanely cool pieces, too—with price tags that seem way-too-good-to-be-true," the site says. "Here, we dressed a handful of our favorite moms-from-the-web along with their little ones: After all, when it comes to back-to-school, hard-working denim rules."
We can’t wait to see Gwyneth in her American flag T-shirt and $5 flip-flops!