Justin Bieber Launches New Purpose World Tour Merchandise Amid Instagram Drama -- Will Sofia Richie Rock It?

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Justin Bieber isn't letting the haters get to him. Instead, he's focusing on his real fans -- and fashion!

Just hours after deleting his Instagram for the cruel comments he was receiving about his new relationship with Sofia Richie, news broke on Wednesday that the 22-year-old pop star has teamed up with Forever 21 on limited-edition apparel for his Purpose World Tour.


WATCH: Sofia Richie Laughs Off Relationship Drama, Sings a Justin Bieber Song on Snapchat

The Forever 21 x Justin Bieber collection consists of eight pieces, including T-shirts, hoodies and sweatpants, ranging from $17.90 to $34.90 and will debut in stores and on the clothing brand's website on Aug. 29, according to Women's Wear Daily.

But the real question is, will Sofia Richie be sporting the new merch? As ET previously reported, the "Sorry" singer sparked rumors that he was dating Lionel Richie's 17-year-old daughter when the two were spotted holding hands on a beach in Laguna Beach, California, and later photographed together on a morning hike in Los Angeles.

When Bieber then headed to Japan for two of his international tour stops, Richie joined, and the two began posting pics of each other on their individual Instagram pages.


WATCH: 11 Things You Didn't Know About Sofia Richie, Justin Bieber's New Girl

The Canadian crooner's followers left some less-than-kind words on his photos, however, and he warned them that if they didn't stop leaving mean comments about his new love interest, he was going to make his account private. After two of Bieber's famous ex-girlfriends,Selena Gomez and Hailey Baldwin, publicly shaded him, it wasn't long before he deactivated it altogether.

As we patiently wait to get a glimpse of Forever 21's Bieber-approved pieces, watch the video below to learn all about the blond beauty that caught his eye!