Katy Perry Announces CoverGirl's First CoverBoy Is 17-Year-old Makeup Artist James Charles

by Jackie Willis 7:46 AM PDT, October 12, 2016
Photo: Instagram

Makeup artist James Charles is making history.

Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary breaker." Charles told his Instagram followers that he was "beyond excited and overwhelmed and happy and astonished and of course, SHOOK" about representing the brand.

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"First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand," he wrote. "I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard."

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Charles first began sharing his makeup skills on Instagram a year ago and gained Internet notoriety when his fierce high school yearbook photos went viral.

His hard work paid off as he will now be the face of CoverGirl's new mascara campaign, So Lashy, which will debut later this month.

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Perry and Charles aren't the only inspiring CoverGirl ambassadors. Check out Zendaya's campaign for the makeup brand: