FASHION

Rumer Willis Channels Mom Demi Moore's '90s Gap Ad in New Photo Shoot

by Jackie Willis 8:11 AM PST, February 03, 2017
Playing Rumer Willis Channels Mom Demi Moore's '90s Gap Ad in New Photo Shoot

Over 27 years later, Rumer Willis has fallen into the Gap just like her mother, Demi Moore.

The clothing brand is bringing back 15 styles from the '90s and in doing so, has recreated ads from the era with the help of the sons and daughters of their former campaign stars. Rumer, who is the daughter of Demi and Bruce Willis, models a Gap jean jacket that's very similar to the one her mother wore for her ad in 1990.

WATCH: Rumer Willis Turns 28, Thanks Mom Demi Moore For 'Cooking Me For 9 Months' in Sweet Instagram Throwback

"How you gonna show off your jean jacket?" Rumer, 28, captioned a photo of posing in the jacket, which was paired with a white bodysuit and high-waisted black jeans.

How you gonna show off your jean jacket? #TheArchiveReissue @Gap Limited edition out 2/7!

A video posted by Rumer Willis (@ruelarue) on

Other Hollywood heirs to appear in the ads include Mick Jagger and Jerry Hall's daughter Lizzy Jagger, Diana Ross' son Evan, Steven Tyler's daughter Chelsea, Kim Gordon's daughter Coco and Jam Master Jay of Run DMC's son DJ TJ Mizell.

WATCH: Demi Moore and Rumer Willis Are 'Twinning'!

Rumer's homage to her 47-year-old mother is only fitting, given how much family means to her. "I think the times that are most important with your family are not the ones that are definitely hard, because I feel like people always come together at hard times," she told ET in a July 2015 interview. "But I think if you have consistency with your family -- enough that they're there when it's good as well -- then you know, it kind of lays that foundation."

WATCH: Demi Moore Lets Her Gray Hair Grow Out as She Embraces a More Laid-Back Look

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