But it wasn’t long before the two came back together to form
Detroiters. “Even when we started out
in Detroit, we always knew we wanted to do stuff together,” Robinson tells ET,
with Richardson adding that the two had a desire to come together on a series “pretty
early.” It wasn’t until SNL alum Jason
Sudeikis, who serves as an executive producer on the series, got involved, that
things really got moving. “[It] lit a fire under our a**es like, ‘Oh let's
really try this now,’” Robinson continues.
The result is a (hilarious) love letter to their hometown,
which not only serves as a backdrop for Sam Duvet (Richardson) and Tim Cramblin’s
(Robinson) budding ad agency but also as an unofficial third character. From
the very beginning, the duo knew they wanted to film in the area, bringing an authenticity
to the humor inspired by the Motor City’s low-budget local ads. “That’s where
we started doing comedy,” Robinson says as if to say there was no other choice
for their show.
While it’s certainly not a realistic portrayal of the city, Detroiters does come packed with the
zingers that only locals will truly appreciate. “Things that are funny as a
joke period, but if you're from Detroit, you really get the references,”
Richardson says, especially when it comes to the commercial parodies, such as
the recent episode “Devereux Wigs,” which saw a spokesperson riding a horse in
an ad for discount wigs. The commercial is based on Dittrich Furs, which has
its own version of a woman riding a horse to music. “It was like, ‘We got to
have that,’” Richardson says with a laugh.
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But unlike Veep,
which is rooted in a certain amount of reality tied to the American government,
Detroiters enjoys a surrealistic approach,
which heightens its sense of humor and point of view. Even the characters, Sam
Duvet (Richardson) and Tim Cramblin (Robinson), are heightened versions of the
real-life duo. Though, Robinson points out that TV Tim is far more quick-tempered.
There are certain sketch-like elements, Richardson explains,
that creep its way into the narrative and jokes seen on the show. “You can do ‘hot
beers,’ which is a completely made up thing,” Robinson says, with Richardson
adding: “Jokes like those can live in that world.” A prime example of that is
ET’s first look at an all-new Detroiters
episode, “3rd Floor,” which sees Tim and Sam facing the horrors of losing access
to an alternative bathroom.