Chip Gaines is giving his fans a hard time -- for a good cause.
The Fixer Upper star announced on Instagram on Thursday that he'll chop his long locks when his fans pony up and donate to St. Jude Children's Research Hospital.
“Alright, fine. I’ll cut my hair. But first… it’s time to put your money where your mouth is. Interested? I’ll be back to tell you more tomorrow,” Chip wrote alongside a photo on Wednesday which read, “Fine, I’ll cut my hair if you…”
Sure enough, by Thursday, Chip's condition arrived.
ET sat down with Chip and Joanna last month, where he joked that he was growing out his hair to keep up with the cover stars of his wife's romance novels.
"These guys [have] amazing six packs on the cover!" he yelled.
"That's why he's growing his hair out," Joanna laughed.
"Yeah, I'm trying to keep up with Fabrio," Chip explained. "Every time I see her with another Fabio book, I'm like, 'What is so interesting about this guy?"
See more from ET's interview in the video below.