Ann-Sofie Johansson, head of design at H&M:"Kate Middleton's dress is beautiful. She looks absolutely stunning today at the royal wedding. The lace together with the long sleeves really showed the craftsmanship and hours of work that has gone into creating a dress like this. The dress suits Kate Middleton perfectly and Sarah Burton at Alexander McQueen surely lived up to my expectations. I also think that the lovely flower bouquet will set the trend for many brides to be."