Copyright 2008 Davidoff Cool Water / Davidoff Cool Water

Davidoff Cool Water has released sexy new pics of spokes-hunk Josh Holloway, wet and glistening on the beaches of Oahu. The "Lost" laddie was announced as the face of the men's fragrance last year.

Continue reading...

Copyright 2007 Emporio Armani / Emporio Armani

So long, TOMMY! Megastar BEYONCÉ has a new fragrance partner -- GIORGIO ARMANI -- and their offspring is expected to make its debut next year.

"Giorgio Armani is proud to announce that Beyoncé will be the face and voice of Emporio Armani Diamonds, a new fragrance due to be unveiled next autumn," the label has announced.

Continue reading...

Copyright 2007 Frazer Harrison / Getty Images

Izzie is getting her own fragrance! "Grey's Anatomy" star KATHERINE HEIGL just signed with Coty fragrance to become the face of the first new women's cologne for sportswear line Nautica®. Ads featuring TV's hot doc are expected to debut in 2008.

Last week, hot blondes SIENNA MILLER and MENA SUVARI celebrated CALVIN KLEIN's new men's and women's fragrances, CK IN2U, at a party with video games, a DJ and a tequila bar in New York.

Continue reading...