ET is behind the scenes as Playboy reveals the Playmate of the Year -- JAYDE NICOLE -- and the Heatherette gown that she'll wear. This is the first time a designer has been chosen to dress a Playmate for the luncheon where her identity is revealed to the world.

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With their over-the-top runway shows and the boys' own fondness for lip gloss, it was only a matter of time before fashion's fun-tastic duo, HEATHERETTE, partnered with makeup giant M*A*C, and the launch party for their new collection in Beverly Hills was as over the top as expected. Reality TV vixens KIM KARDASHIAN and KAT VON D joined buff male models wearing body paint to celebrate the new colors, which include lots of hot pinks and purples that designer RICHIE RICH was happy to model.

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