This season NBC and executive producer MARK BURNETT landed a knockout punch with DONALD TRUMP and the new reality series, "The Apprentice." Now they have hooked up with Hollywood heavyweight SYLVESTER STALLONE for the upcoming unscripted program, "The Contender," scheduled for 2005. The series, which will make the battles in Donald's boardroom look lightweight, is looking for some real-life "Rockys" -- amateurs who want to become America's next top prizefighter. Says Burnett, "It all comes down to one thing each week: There's a fight, someone wins, someone loses." And Stallone adds, "These men will have to face fear. They'll have to walk [into the ring] alone which takes incredible bravery ... They will solve that particular mystery that I think haunts so many people: How good could I have been?" Potential "Contenders" can log on to nbc.com for application information.
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