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Khloe Kardashian, accompanied by sister Kim, cheered on husband Lamar Odom as the L.A. Lakers beat the L.A. Clippers 99-92 in a hometown match-up. Lamar's wedding band now has company on his hand. The basketball player was presented with his NBA Championship ring Tuesday night.

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Fearless comedian Sacha Baron Cohen hits the big screen today with his outrageous character, flamboyant Austrian fashionista Brüno -- and he is doing it in an oh-so-fabulous way. To promote 'Brüno,' the English actor has gone on a whirlwind international tour of increasingly eye-popping and over-the-top antics -- including shocking outfits, bedazzled military tanks and a legion of scantily clad models. Are Brüno's wild ensembles "Ach-ya" or "Nish-Nish?" Take a look!

Sacha Baron Cohen rolled into Hollywood in style on a decked out bedazzled tank for the Los Angeles premiere of his new comedy 'Bruno' -- click the video to see all the action from the premiere!

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Brüno, played by funnyman Sacha Baron Cohen, shows the fiercer side of fashion in his new film and his recent photo shoot with GQ magazine, on newsstands June 23.

'Brüno' comes out in theaters July 10.

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Reese Witherspoon's new acting role may have her looking down at her fellow costar.

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Will Ferrell and Sacha Baron Cohen will team up for a new comedy based on Sherlock Holmes characters, ET has learned.

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Actors Sacha Baron Cohen, Ruby Dee, Allison Janney, Jet Li and Ray Winstone are just a few of the 105 entertainment industry professionals who were invited to join the Academy of Motion Picture Arts and Sciences today.

"These individuals are all incredibly talented and a credit to the world of filmmaking. They exemplify the high standards of the Academy and I welcome each and every one of them to our ranks," Academy President Sid Ganis said in a statement.

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SACHA BARON COHEN is saying bye-bye to alter ego Borat. According to People, the comedic actor told England's Daily Telegraph that he is retiring the character due to its increased popularity.

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Hollywood.tv cameras catch SACHA BARON COHEN a.k.a. BORAT at his book signing in Westwood.

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Longtime couple SACHA BARON COHEN, mainly known for his wildly popular role in 'Borat,' and ISLA FISHER ('Wedding Crashers') have welcomed their first child, according to reports. Fisher's pregnancy was first reported back in June.

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You saw the movie, now read the book. Borat Sagdiyev, the fictional creation of comedian SACHA BARON COHEN and star of last year's hit movie, is releasing a tongue-in-cheek travel guide.

The book, which will be released this fall, will have two titles: Borat: Touristic Guidings to Minor Nation of U.S. and A. and Borat: Touristic Guidings to Glorious Nation of Kazakhstan.

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A California judge has declined to halt the release of 'Borat' on DVD, rejecting the request of two fraternity members who are suing the movie's creators over their appearance in the hit mockumentary.

The South Carolina university frat brothers are suing because they say they were fooled into appearing in a scene in which actor SACHA BARON COHEN -- in character as Kazakh journalist Borat -- gets drunk with three frat boys while the group watches the PAMELA ANDERSON/TOMMY LEE sex tape.

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They said what? A look back on the year's best soundbites.

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Two fraternity members from a South Carolina university are suing the creators of 'Borat' over their appearance in the hit mockumentary.

The frat members say they have suffered "humiliation, mental anguish, emotional and physical distress, loss of reputation, goodwill and standing in the community" due to their appearance in the film.

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In perhaps the longest-named movie to take the top spot this year, 'Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,' was the No. 1 film at the box office this weekend, taking in $26.4 million.

The film stars SACHA BARON COHEN as foreign journalist 'Borat,' a character from Baron Cohen's hit HBO TV show, "Da Ali G Show." In the comedy, Borat leaves his village in Kazakhstan and travels to America to make a documentary about U.S. culture.

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