The fragrance is representative of what’s currently important to Kim.
“I thought my favorite things -- the things that are the most precious to me right now -- and what's important in life is to be totally calm and safe and feel like I'm going through this healing process,” she explained. “And [I thought] I'm going to bring that into the first project that I'm working on, and that was the first project that I was working on at the time.”
Since her horrific October 2016 robbery in Paris, France, Kim has been focused on healing and prioritizing her life. “I think everything in life happens for a reason, even if it's really traumatic,” she said. “I learn from it, I grow from it, and I'm a better person because of it, and I'm doing totally fine."
This new scent marks Kim’s eighth fragrance, and for it, she wanted to go back to her favorite things.
“Kim Kardashian smells like white florals. My favorite scent ever -- gardenias,” she explained. “For my new partnership and my new fragrance coming out I wanted it to be, like, back to my basics. So, my favorite, out of all of my seven, is my first one, my signature fragrance. Just that white floral scent, I still wear it today.”