'Avengers' Use Imagination at Tribeca Premiere

Stars of Marvel's The Avengers assembled for New York's Tribeca Film Festival closing premiere of the summer blockbuster, in theaters Friday, with stars Chris Hemsworth, Mark Ruffalo, Tom Hiddleston and Cobie Smulders weighing in on the superhero saga and the power of imagination. Watch the video!

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Bombay Sapphire launched their Imagination Series Filmmakers Competition at the festival -- offering budding filmmakers the chance to make their own short film using their imagination to interpret Oscar-winner Geoffrey Fletcher's short film script – and Ruffalo explained with a laugh, "If it wasn't for my imagination, I would probably be living on the streets right now, so I owe my imagination quite a bit."

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From the 26th of April, budding filmmakers can view the script at www.imaginationseries.com and can submit their interpretation of the Geoffrey's script on this site from the 8th of May 2012. Five winners will then go on to produce and direct their own individual films and view these at a star-studded international premiere in early 2013.