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Oz The Great and Powerful is not landing in theaters until 2013, so in the meantime we have a first look at new poster art for the film, which imagines the origins of L. Frank Baum's beloved character, the Wizard of Oz.

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Disney's fantastical adventure stars James Franco as Oscar Diggs, a small-time circus magician and flimflam man with dubious ethics. Hurled away from dusty Kansas to the vibrant Land of Oz, he first thinks he’s hit the jackpot -- until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting.

Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil and put his own magical talents to the test to transform himself not only into the great and powerful Wizard of Oz, but a better man as well.

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Also starring Zach Braff, Oz The Great and Powerful is directed by Sam Raimi (the original Spider-Man trilogy).