Become Bond in New Heineken Commercial
By DAVID WEINER
September 20, 2012
Anyone who has ever wanted to be James Bond now has the perfect opportunity with the new Heineken TV and digital campaign featuring 007 himself, Daniel Craig, and new Bond girl Berenice Marlohe.
A first for Daniel Craig appearing as Bond for an advertisement, the clever "Crack the Case" campaign puts the viewer on a mysterious party train running through Siberia – an environment straight out of From Russia with Love -- that becomes an interactive adventure right where the ad leaves off, with the help of Facebook.
Bond is being chased by a gang of villains, and if you can find his silver case and crack the code, you may just catch the attention of the ladies and get to be a double agent yourself. Keep an eye out for Bond villain Dr. No, and see if you can "crack the case" with the beautiful lady in red…
Skyfall hits theaters and IMAX November 9.