Michael Bay, director of the immensely popular film franchise Transformers, is well-established as a Hollywood producer and actor, and is now teaming up with Doritos to give an up-and-comer a unique look at the production of the forthcoming film. With the fourth installment of Transformers coming soon, Bay teased the upcoming film to fans.
"What I can say is that it's going to pick up where the other three left off," said Bay of the film, which will predominantly feature new actors from its predecessors. "It's going to feel very different. It's going to definitely open the franchise up for many more to come, and it's going to have a freshness to it."
In partnership with Doritos' seventh annual "Crash the Super Bowl" contest, which awards two amateur filmmakers an ad spot during the NFL's Super Bowl and the chance to win $1 million, Bay will also feature at least one new face behind the lens on Transformers 4, as the winner of the contest will have the opportunity to be on the set of the film with him.
Bay admitted that he thought the contest was a joke when his agent first told him about it, and was surprised to learn that Doritos' recent Super Bowl commercials had been created by amateurs.
"When I found out it was just wannabe filmmakers, actors, producers, [and] writers putting these (ad) spots together for Doritos and you get them played on the Super Bowl, that's a fantastic way to make a mark for yourself, so that's why I'm involved," said Bay, who also directed Bad Boys and Armageddon.
Bay, who worked on commercials like the "Got Milk?" campaign that began in the early 1990s, also discussed another upcoming film of his called Pain & Gain, which is about a pair of bodybuilders (Dwayne Johnson and Mark Wahlberg) who become involved in crime.
"Mark Wahlberg and Dwayne Johnson were fantastic in the movie. They're quite funny...[and] a little twisted...in the good sense," he said. "Both their performances are really memorable. Dwayne...you've never seen him like this. [I'm] very happy with the movie and I think it's going to be a lot of fun."