Watch Killer Endurance Test to Win 'Reacher' Car

What lengths would you go to in order to win a free car? How about to win a clone of the shiny, suped-up 1971Chevelle SS muscle car featured in Jack Reacher? In celebration of the new Tom Cruise thriller, now available on Blu-ray/DVD and Digital Download, Paramount Pictures dared 18 intrepid souls in Hollywood, CA to devote hours and hours and hours of their time to win the car -- but only one walked away with the keys to a classic and highly-collectible vehicle. Watch the video and see how it all went down – and how long it took for a victor to emerge!

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The rules of the "Reach for Reacher" contest were simple: The contestants with their hand on the car the longest got to keep it – no leaning on the car was allowed, and the contenders had to engage in various challenges too (15-minutes bathroom breaks every hour and food served every six hours helped keep it from being an impossible task). Italo Ciccarelli, a USC student originally from Italy who drives a 1997 Honda Civic with 355,000 miles, entered the contest because he really needed a new car, and after close to 35 hours he proved to have the greatest endurance – and drove home with the brand-new car.

Video: How to Drive & Fight Like Jack Reacher!

In Jack Reacher, a rogue sniper takes five lives with six shots in a public thoroughfare in Pittsburgh, and all evidence points to the suspect in custody, who offers up a single communiqué: "Get Jack Reacher!" So begins an extraordinary chase for the truth, pitting the no-nonsense Jack against an unexpected enemy with a skill for violence and a secret to keep.