James Marsden's Fun Halloween Tradition

James Marsden and Diary of a Wimpy Kid star Zachary Gordon ushered in the launch of Activision's Skylanders SWAP Force in Times Square this week, and Marsden also shared his excitement over starring in the upcoming Anchorman 2: The Legend Continues, plus his special rule at home for family Halloween costumes… Watch the video!
Skylanders SWAP Force hits store shelves everywhere October 13. James and Zachary were joined by hundreds of excited kids and parents to get their first look of the game before it goes wide. During the event, James also awarded the very first Skylanders SWAP Force starter pack to one lucky child. Score!