Both videos are in support of Disney, Lucasfilm and Bad Robot's "Star Wars: Force for Change" campaign, benefiting UNICEF Innovation Labs and Programs. The project was launched back in May via Omaze
and pulled in $1 million within its first 24 hours. "Force for Change" asks individuals to donate at least $10 to enter for a chance to win a trip to London as Abrams' guest on the Episode VII
set and appear in a scene of the film. A second top prize has now been added: an advanced screening of the movie in the winner's hometown for 20 of their friends.