Lady Gaga is best known for her elaborate image -- now she's reinventing herself through the magic of Polaroid.
The music maker has teamed up with Polaroid to create Grey Label, a specialty line of instant imaging products co-designed by Gaga herself. "I wanted to create products that I knew [people] would love to use," she says of the new camera and accessories. "To create cameras and a printer and glasses that I knew would work into their lifestyle as music fans, as concert goers -- as wild party kids."
The G10 printer is small enough to fit into any handbag, instantly transforming any non-Apple phone into a Polaroid instant camera that prints in about 40 seconds. There's also a modern update of the classic instant camera called the GL30 Instant Digital Camera that allows users to print or discard the images they take.
"It's been a really long and exciting and grueling and imaginative process," Gaga says. "We've done everything that we can to improve the instant camera to make it new, to feel better in your hand and make it compatible with the digital era."
The big wow factor came with she presented the first ever sunglasses that not only protect from the sun -- but can also take pictures! The GL20 Camera Glasses captures everything with the wearers field of vision and displays it on 1.5 inch LED screen on the lenses.