Will.i.am Teases New Video with Justin Bieber
By ROBERT PACE
April 18, 2013
With the release of his highly anticipated fourth solo studio album #willpower right around the corner, ET snagged a sneak peek of will.i.am's new music video for his single "#thatPOWER" with Justin Bieber.
In the teaser, featured above, we see Bieber as a hologram and will.i.am displaying some jerky, futuristic dance moves to the sounds of his booming dance track with the teenage mega pop star.
"This video is probably the most time-consuming video that I've ever been a part of because I had to rehearse choreography, and I've always been against choreography for me," will.i.am told ET from Japan.
The 38-year-old multifaceted recording artist revealed that he succumbed to incorporating organized choreography into his latest music video upon meeting choreographers Fatima, who directed a few of The Black Eyed Peas' videos, and Rio.
Although he prefers improvisational and freestyle dancing over choreography, will.i.am (née William Adams) admits that he's happy with the finished product.
"We have this real, next-level, futuristic type of choreography," he said of the "#thatPOWER" video. "... It's not dance, it's like synchronized movement. ... I'm really excited about it."
While he emerged in the music industry with hip-hop, Adams has made a recent shift towards electronic dance music (EDM), which is evident in his new solo album.
In addition to working with mainstream pop artists like Bieber, Miley Cyrus, Chris Brown, Skylar Grey, and Nicole Scherzinger on #willpower, Adams also collaborated with popular EDM deejays Steve Angello and Sebastian Ingrosso of Swedish House Mafia on "This Love."
In light of his success as a solo artist, Adams juxtaposed his solo career with his Black Eyed Peas tenure.
"I've been working on this record for a while...and what I want the world to know is [that] I love my group, The Black Eyed Peas," he said.
"I love the things that we've accomplished, but I want the world to know me as an individual creator and the things that I can bring to culture that still make people feel happy, make them want to dance. ... I want to continue to be creative for the rest of my life."
UPDATE: The full video has just premiered on Vevo.com. Watch it below, while Will.i.am's #willpower will be released on April 23.
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