Exclusive: Behind Rihanna's New Budweiser Ad
July 12, 2013
It was announced this week that Rihanna is teaming up with Jay-Z in a new global marketing campaign for Budweiser and ETonline is proud to bring you this exclusive behind-the-scenes footage from the video shoot for her new commercial called "Dreams Are Made!"
In the spot for the beer brand's "Made For Music" campaign, Rihanna is shown collaborating on her clothing designs with seamstresses and models and reveals some of the sources from which she draws her creative inspiration.
"As an artist, I draw inspiration from everywhere," Rihanna explains. "From everything around me, different cultures, different textures, different visuals, looking at different buildings, different cities, graffiti on the wall. No matter what it is, there's inspiration in everything. You can create with anything you see, you can use that to inspire something you want to make. It's really exciting."
The spot is set to Rihanna's new hit single Right Now and captures the theme behind Budweiser's new music-focused international marketing campaign that showcases top "makers" and "doers" from the entertainment world.
"Whatever you really love, whatever makes you happy, whatever it is that you're truly passionate about -- you would automatically put 100 percent into that and it would never feel like work or a chore," the music superstar says. "It would actually be something that's enjoyable. It becomes a career, it becomes an art, whatever it is that you do."
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