First Look: One Direction's Anti-Bullying PSA
By ROBERT PACE
July 31, 2013
One Direction is using their star power for good through a partnership with office-product chain Office Depot and their forthcoming film to benefit anti-bullying. ET has an exclusive first look at the boy band's PSA.
The partnership, tagged "1D + OD," will benefit anti-bullying education through proceeds raised by selling tickets to the New York premiere and after-party of One Direction's One Direction: This Is Us.
"If you see 10 positive comments in a row and then you see one negative one, it's always the negative one that people focus on," says Harry Styles of the feedback that he and his bandmates receive on social media. "I think [it's best] just to ignore 'em."
"You just have to go out there and be yourself," adds Niall Horan.
The public has three ways to gain access to the premiere and the after-party: through tickets purchased on Ticketfly.com, bidding on VIP packages through Charitybuzz auctions that include a meet-and-greet with the band, or entering a national sweepstakes for a chance to win tickets to the premiere as well as other prizes.
"With our premiere event, we not only wanted to celebrate the movie, but find a way to reach out and make a difference," Sony Pictures consumer marketing executive V.P George Leon said. "...We're gratified that Office Depot will be sponsoring the event as part of their anti-bullying campaign. This issue is personal to the boys, and we're thrilled that the event will support it."
Watch the video above for an exclusive first look at One Direction's anti-bullying PSA. Their film One Direction: This Is Us, an intimate look at their life on the road, is in theaters August 30.
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