You heard the song, you saw the video, now go behind-the-scenes of Florida Georgia Line's "Dirt."
The country duo is giving ET an exclusive look at the Springfield, Tenn., set of their emotionally-charged video. Directed by Nigel Dick, the "Dirt" video tells the story of a life well lived – "from ashes to ashes, dust to dust," Dick says.
"It's sort of a story of generations, really, and I’ve always been a big fan of East of Eden," he notes. "There's no evil in it, but there’s a bit of East of Eden. A bit of Steinbeck, I hope."
FGL's Brian Kelley and Tyler Hubbard say "Dirt" is a departure for them, but they hope the ballad delivers what they call "chill-bump city."
"'Dirt' is one of those songs that pulls on the heartstrings and you get to the end of chorus one, and if that don’t hit you, I don’t know what will," says Kelley.
The duo is celebrating the release of their new song with the charitable Dirt Campaign, teaming up with Omaze
and WarpSpeed in an effort to raise at least $100,000 for Habitat for Humanity.
"From day one, we knew that we wanted to make this bigger than the music and be able to give back in as many ways as we can." Kelley said in the campaign announcement earlier this week.
Habitat for Humanity is a global nonprofit creating affordable housing in partnership with low-income families. The country stars were inspired by the emotionally-charged lyrics of their new single.
"We have been beyond blessed these past few years, putting down our own roots in Nashville," said Hubbard. "After hearing 'Dirt' we knew that we wanted to help build houses with people who would not be able to on their own and we are grateful to join Habitat for Humanity in their efforts."
"Dirt" was released to radio and on the Internet July 8 and swiftly claimed the top spot on the iTunes all genre singles chart. Later that night, the pair appeared on The Tonight Show with Jimmy Fallon to perform it live. "Dirt" is the lead single off FGL's forthcoming sophomore album on Republic Nashville, produced by Joey Moi and due out this fall. Their debut album Here's To The Good Times has tallied more than 15 million tracks sold worldwide and was certified 2X Platinum.