"Obviously I want my videos to be funny, but if I’m going to put my time and effort into something, I like to make it have a message as well," director Jake Wilson told MTV
about the now viral video. "One of my best friends Nina had minor skin cancer in college from sunburn and ever since then, my friends and I have been super-cautious in the sun. So, I thought what better way to get that message across than by having hot, sweaty guys dancing? Obviously."