Who could have guessed that sex sells?
Nicki Minaj came in like a wrecking ball on Wednesday with the long-anticipated music video for "Anaconda." The racy video shows the rapper in various states of undress, shaking her booty all over the jungle, the gym, the kitchen and Drake.
The video shattered Vevo's record for the most views in a 24-hour period with 19.6 million. Miley Cyrus' (very naked) "Wrecking Ball" was the previous record-holder with 19.3 million. (Before that, One Direction's "Best Song Ever" wore the crown with 12.3 million.)
Not to worry, Smilers – Team Cyrus still holds a Vevo record as the fastest video to reach 100 million views on the site. "Wrecking Ball" reached that milestone in six days, so Minaj still has some time to catch up on that front.
Minaj created a media frenzy one month ago when she unveiled the risqué single art for "Anaconda," posing in nothing but a pink g-string, sports bra and Jordans. Her stylists spoke exclusively with ETonline about designing Minaj's wardrobe for the video.
"We initially gave her the g-string just to be an undergarment under the sweatpants," reveals McKenzie. "But when she saw her silhouette with her Jordans on, she got inspired and felt like that should be one of the looks, also." Adds McClairn: "She thought it looked so quintessentially '80s." For more revealing details about the shoot, click here.
Minaj could hardly contain her excitement about the Vevo record on social media. She posted a series of all-caps messages on Twitter and Instagram.
WE BROKE THE RECORD BABY!!!!! Anaconda Video 19.6 million views in 24 hrs!!!! :) http://t.co/BT47m7bbiM— Anaconda (@NICKIMINAJ) August 22, 2014
AAAAAHHHHHHHHH!!!!!!!!! A new 24 hour RECORD!!!!!!!… http://t.co/LGCgfWergC— Anaconda (@NICKIMINAJ) August 22, 2014
Cyrus has yet to weigh in on the news, but she is clearly a fan of Minaj's "Anaconda" style. The 21-year-old appeared to upset Minaj when she uploaded a new Twitter avatar featuring her own face superimposed on Minaj's single art.
Minaj is set to perform this Sunday at the MTV Video Music Awards, where just last year Cyrus cemented her status as a pop phenom with a twerk-tastic rendition of "We Can’t Stop" and with Robin Thicke on "Blurred Lines." Cyrus is scheduled to appear once again during this year's show, though the nature of her role hasn't yet been revealed.
Are you surprised that Nicki broke the Vevo record? Hit the comments below and be sure to tweet using #ETNow.
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