Ariana Grande Is Selling Water to Kids Now

Jones Crow 2014

The singer has inked her first-ever endorsement deal with a bottled water brand.

She's a multiplatinum recording artist, former television star, Saturday Night Live performer (and the list goes on), but now Ariana Grande is adding corporate spokeswoman to her resume.

The 21-year-old has inked her first endorsement deal with WAT-AAH!, a bottled water company targeting kids and teens. Through her contract, Grande is an equity holder and partner, and she'll serve as the face of the brand's "Own Your Future" campaign.

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So no, Mayim Bialik, Ariana's not selling lingerie… she's selling bottled water to your kids!

"Living a healthy lifestyle is so important to me, and this is one of the reasons I chose to partner with WAT-AAH!," Grande said in a press release. "My fans are my everything and, because of this, I could only endorse something I believe in. Also, I love drinking water and want to inspire my fans to do the same."

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The brand's "Own Your Future" campaign aims to encourage young people to choose water over sugary drinks for a healthier future. (We're looking at you, Taylor Swift and Diet Coke!)


What do you think of Ariana's new deal – will she make water cool for kids?