Why Rihanna Returning to Instagram Is the Most Important News of the Week

by John Boone 4:15 PM PST, November 03, 2014
Photo: Instagram

Rihanna has RIHturned to Instagram. Hallelujah emoji. (Or “Person Raising Both Hands in Celebration” emoji. Whatever they’re calling it these days.)

Hellurrr #badgalback

Una foto publicada por badgalriri (@badgalriri)el

If you aren’t familiar with BadGalRiRi – that is, Rihanna’s Instagram username/ Instagram persona/real-life persona(?) – we’ll forgive you if you aren't able to fully appreciate why this is such a big deal.

Because BadGalRiRi knows how big a deal it is.

late$t new$ #2pacback

A photo posted by badgalriri (@badgalriri)on

PHOTOS: Check out all of Rihanna’s sexiest Twitpics and Instagrams

For those uninitiated in the BadGalRiRi way, her selfie game is on point.

She never says no to an impromptu photoshoot. There will be 85 photos of different poses from the same shoot and you will double tap every one of them, because bish be fiiiiierce:

#AbuDhabi @gomillionandleupold

A photo posted by badgalriri (@badgalriri)on

She loves a good meme. And she LOVES a Rihanna meme:


Ein von badgalriri (@badgalriri) gepostetes Fotoam

First things first, she’s the RIH-lest.

NEWS: What Chris Brown had to say about being friends with Rihanna

It’s the closest any of us are going to get to actually partying with Rihanna. And who doesn’t want to party with Rihanna? But it’s more than that. She is changing the world. BadGalRiRi is making a difference.

She was on the forefront of fighting Instagram’s nipple shaming policy.

The reason RiRi quit Instagram in the first place is because they (temporarily) suspended her account after she posted topless photos from a photoshoot she did with Lui magazine.


A photo posted by badgalriri (@badgalriri)on

Rihanna was a pioneer in the protest against Instagram’s stringent – and sexist – nudity rules. And now we're all outraged because Instagram violated Chelsea Handler’s civil rights to #nofilter pics of her boobs? WHERE WERE YOU FOR RIHANNA AND HER BOOBS?

You abandoned her in her time of need.


Una foto publicada por badgalriri (@badgalriri)el

NEWS: Topless Ireland Baldwin says Instagram is “behind the times”

She responded to fans on Instagram before Taylor Swift made it cool to respond to fans on Instagram.

So she’s not writing entire essays on bullying and self-esteem that leave fans “bawling in tears so hard right now.” But one time Rihanna helped a fans pick out a pair of shoes:

OK, sometimes her responses are shady:

⚓️reply on @rihlove_xx pic, 20hrs ago. Thanks @fenty_fever @rastafarihanna ⚓️ #oop

A photo posted by Eject Reject Witcho Rachet Ass (@rihplies)on

And sometimes they’re downright rude:

But at least she’s responding? And the rest of us looove it.

RELATED: Make sure you follow Entertainment Tonight on Instagram too!

Because what does it mean?

A photo posted by badgalriri (@badgalriri)on

One has to assume that Rihanna reactivating (RIHactivating...sorry) her account has to mean something. Most artists use their Instagram to promote their music. Could this mean we’re (finally) going to get new music from Rihanna? Or that not-so-secret secret album Beyoncé may release next week – which supposedly includes a duet with Rihanna – is real? Or none of the above but something equally exciting?

Guess we’ll have to wait and see. But go follow BadGalRiRi now anyway.

She. by @gomillionandleupold #SouthAfrica #Capetown

A photo posted by badgalriri (@badgalriri)on

Because what other pop star is out there striking Vogue poses with penguins?

Now, find out how Rihanna stole the show at last weekend’s amfAR Gala: