Prior to his First Annual Roc City Classic concert in New York City on Thursday, the 37-year-old rapper and fashion designer dropped the new track "Wolves" during a publicity event for his new line of sneakers, the Yeezy Boost.
"Wolves," the first track off Kanye's still untitled upcoming eighth studio album, features "Chandelier" singer Sia and Chicago rapper Vic Mensa.
Kanye -- whose sneaker publicity event, in partnership with Adidas, was broadcast live around the country to fans -- has been designing clothes for some time, which his wife Kim Kardashian has proudly been modeling.
At the event, the Keeping Up with the Kardashians star was photographed rocking one of the rapper's new ensembles -- a sheer, brown leotard-like number.
Kanye's sister-in-law, Kylie Jenner, even modeled for the show, and showed her gratitude on Instagram. "Thank u to Yé for believing in me," she wrote.
Khloe Kardashian, Rihanna, Beyonce, Jay Z and Anna Wintour were also among the A-listers to show up for the event.
It didn't seem like the Yeezus Boost/Adidas event was everyone's cup of tea. Kim and Kanye's daughter, North West, was caught crying during the show, and the look on Wintour's face is priceless.
Who would have thought that bringing an 18-month-old infant to a professional fashion show might be a bad idea?