If he ever gets sick of rapping, Kendrick Lamar could have a promising career in cinematography.
The DAMN. rapper stars along side Rihanna in the new video for his song "LOYALTY.," a dramatic and dazzling affair complete with shark-infested, aqueous roads, skyscraper-topping romance, and a laughed-off car crash at the end of a joyride in the city.
K-Dot and RiRi have loyalty in droves on this production, but perhaps even more chemistry!
"LOYALTY." is the fourth music video spawning from DAMN., and is directed by Dave Meyers and the little homies -- the directing collective comprised of Lamar himself and Dave Free.
Meanwhile, when he isn't making Oscar-worthy music videos, Lamar is showing love for his fans.
Watch the video below to see the gift the 30-year-old rapper gave a paralyzed fan.