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Reality star Lauren Conrad says MTV decided to kill a show about her fashion design business because executives felt it was not appropriate for the network.
"MTV felt the subject matter was too high brow for their audience and offered me the opportunity to change the show by incorporating more of my personal life," Conrad tells the Hollywood Reporter.
The show was to follow Conrad as she created a line of evening wear for her clothing label. "We agreed going into the project that this show would be an aspirational one, focusing on my career and my goals and not my personal relationships," Conrad tells the trade mag.
"We delivered the show that we sold and are sorry MTV didn’t feel their viewers were savvy enough to appreciate it," said Conrad, who previously appeared on two MTV reality shows that focused on her personal life, "Laguna Beach" and "The Hills."
MTV's EVP, Head of Programming David Janollari told Entertainment Weekly that the project "was a great attempt but it just didn’t feel like a perfect fit for us now." He added: "We love her! We would love her on our network!"