ET met up with Ashton Kutcher and Demi Moore at the "Real Men Don't Buy Girls" launch party in NYC tonight and the couple were not shy in expressing their passion to fight child sex trafficking and give it an outlet.
"It's an issue that doesn't get a lot of attention in the press, doesn't get a lot of attention anywhere," Ashton said. "We felt like we could bring some attention to this issue and start the conversation."
Ashton has already done so with his "Real Men Don't Buy Girls" viral ad campaign that's been picking up steam all over the internet thanks to help from their famous friends such as Ashton himself, Bradley Cooper, Justin Timberlake, Sean Penn and a host of others. The short videos depict "real men" doing daily activities to bring home the message that buying girls goes against the guy code.
Demi explained the recruitment of their celebrity pals who were willing to lend their support. "We asked if they were real men and clearly we have some who've stood up for the cause." As for the young people they're helping, the outspoken actress made a very insightful statement regarding their plight. "I don't know of any 13-year-old who's choosing to be a prostitute."
Hear more from Ashton and Demi in the video and check out their website for the Demi & Ashton Foundation for more information.