Kim Kardashian's Old Navy Look-Alike Lawsuit

By
Getty Images
Kim Kardashian filed suit against GAP on Wednesday in regards to a look-alike model featured in the company's Old Navy ads.
The model Kim refers to is actually Reggie Bush's rumored-to-be new brunette beauty, Melissa Molinaro. Despite the controversy, the actress/singer told E! News that all the attention was "extremely flattering" and that she hoped to meet Kardashian one day, adding, "Kim, I hope you don't think all this is weird."
"[Kim] is among the top celebrities who drive the most consumer traffic to brand advertisers' websites," the reality star's court papers state. "The infringing ads falsely represent that Kim Kardashian sponsors, endorses or is associated with [Gap Inc.]."
Kardashian's lawsuit calls for the clothing store to terminate the media campaign in question and asks for unspecified "compensatory and punitive damages."
Kim's legal documents note the entrepreneur's "strict control" over the use of her image, stating, "[Kim] exercises careful consideration in selecting and approving products, services and performances that are of acceptably high quality."
The report also lists Kim's many business ventures ("Keeping Up with the Kardashians," DASH, ShoeDazzle, the Kardashian Kollection for Sears, etc.) as examples of projects that have benefitted from her name, further illustrating the value of her likeness.