After capturing the hearts of moviegoers as a scene-stealing star in this year's Academy Award winning film The Artist, Uggie the Jack Russell terrier has moved on to his next high-profile gig -- poster pup for PETA's new adoption campaign!
It turns out that Uggie himself was a rambunctious puppy who at one time who was given up by his two guardians who were not prepared for his endless energy and antics. But dog trainer Omar Von Muller stepped in 10 years ago to rescue this playful pooch from possible homelessness.
Uggie received the Palm Dog Award at the 2011 Cannes Film Festival, as well as a special mention at the Prix Lumière Awards in France.
The PETA campaign aims to help other dogs achieve their own rags-to-riches stories. "I'm Uggie, and I Was Adopted. Millions of Dogs Are Waiting in Animal Shelters for a Loving Home. Adopt, Don't Buy," reads the poster, featuring a photo of a smiling Uggie.
"PETA encourages everyone who is considering welcoming a canine companion into their family to save a life by adopting a homeless animal from an animal shelter -- and never patronizing breeders or pet stores," PETA VP of Cruelty Investigations, Daphna Nachminovitch, said in a statement.