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In the midst of the whirlwind of commotion swirling through London right now for the Olympics, the stars and dignitaries in town have found a quiet and luxurious place to stay.

The Arch London Hotel hasn't been around long (it opened in 2010), but already it's carved out a niche for itself in the hospitality industry with its charming combination of English heritage and contemporary style.

The family-owned company's philosophy is to provide a "unique boutique hotel experience," hotel director Rafael Bejerano tells ET's Christina McLarty.

"By that what we mean is great value for money, contemporary swanky design and a more relaxed but super efficient service," says Bejerano.

Showing their Olympic spirit, the hotel is offering a "Going for Gold" cocktail on the menu of their exquisite bar and restaurant, HUNter 486 Brasserie.

PICS: Shirtless Hunks of the Olympics

From the stylish rooms to the state-of-the-art gym facility, it's easy to see how The Arch London has quickly become a London hotspot. Click the video for more.